By Pat Cunningham
(I'm going back to work on Monday, so here's another Saturday post. Just pretend it's Monday morning.)
I’m not good at self-promotion. I don’t know a thing about marketing. I don’t have a website or even a Facebook page. When it comes to tooting my own horn, I’m pretty much tone deaf.
This is not how one sells copies when one is writing for an ebook publisher.
It finally occurred to me that maybe I should do something to drum up some publicity. I mentioned possible coverage to a local reporter I know and got a tepid response. The library bulletin board only posts non-profit info. Maybe if they saw my royalty figures I could qualify.
However, they’re not the only fish in the sea, or the only bulletin board in the county. There are at least half a dozen grocery stores within 5 miles of my house, and each one features a community bulletin board for advertising everything from yard sales to church breakfasts. That’s when it hit me: why not take advantage? If people can use these things to sell exercise bikes, pickup trucks and those puppies the dog had under the porch, why not a novel?
So the other day I made the rounds with copies of my cover art and the website info. So far I’m five for five. To be honest, I was rather surprised at the acceptance rate. Lancaster County, Pennsylvania isn’t exactly a reading community. One of our school districts banned Harry Potter because they said the books promote witchcraft. I doubt if the Amish are interested in paranormal romances, but you never know.
At any rate, I gave it a shot. Did it do any good? Guess we’ll find out. I’ll keep you posted. As for the library, I intend to donate a copy to them as soon as it comes out in print. I typed the electronic version on their system, I figure I owe them something.
Having done my bit for publicity, now I’m trolling for advice. How do you promote your books? What’s the most unique thing you’ve done to sell copies? How’d it work out? Why aren’t we all rich and famous yet?
I’ll have to figure out something new for my next one, the M/M with the angel and the demon. I don’t think the Amish are ready for that yet.